A new campaign promoting the health benefits of berries is encouraging British consumers to make these vibrant fruits a staple in their diets. The campaign, titled “I Love Fruit & Veg from Europe,” is backed by the European Union and managed by five agricultural producer organisations—Terra Orti, A.O.A., La Deliziosa, Agritalia, and Meridia. Its goal is to highlight the nutritional value and health benefits of berries such as raspberries, blackberries, blueberries, blackcurrants, wild strawberries, and black cherries.
Berries are increasingly recognised as a powerhouse of nutrients. Not only do they boast sophisticated and complex flavours, but they are also rich in vitamins, minerals, and antioxidants, making them an ideal choice for those looking to maintain a healthy lifestyle. These jewel-coloured fruits are particularly appealing due to their low-calorie content, making them a perfect snack for those on a diet. Their high water and fibre content help to create a sense of fullness, which can be beneficial for weight management.
One of the key components of berries is polyphenols, a type of antioxidant that has been shown to have fat-burning properties. This makes berries not just a delicious treat but also a natural aid in weight loss. Additionally, berries are known to help control cholesterol levels, further enhancing their role in promoting heart health.
The health benefits of berries extend beyond weight management. They possess diuretic, purifying, and laxative properties, which are essential for maintaining a healthy gastrointestinal tract. The presence of organic acids, sugars, and pectin in berries supports the function of the liver and other vital organs. These properties make berries a recommended part of the diet for children as well, with research suggesting that they can help improve memory function.
Cranberries, for example, are well-known for their role in preventing and combating urinary tract infections. Cranberry extract has been found to alleviate the discomfort and burning sensations associated with these infections. Meanwhile, blueberries are touted for their ability to lower blood pressure, with studies showing that regular consumption can protect the heart, particularly in women during menopause.
Raspberries also offer significant health benefits, especially for those suffering from joint inflammation. Their purifying and diuretic effects make them a natural remedy for reducing inflammation. Blackcurrant-based drinks, on the other hand, are highly recommended for individuals experiencing extreme fatigue or physical stress. These drinks can help speed up recovery after strenuous exercise, thanks to the energising properties of blackcurrants.
The campaign aims to educate the public about the endless virtues of berries and their role in a balanced diet. Berries are also a good source of folic acid, which is crucial for pregnant women to ensure the healthy development of their babies.
Consumers are encouraged to incorporate these fruits into their daily meals, whether fresh, in preserves, or as juices. The campaign stresses the importance of consuming fresh, seasonal fruits and vegetables as part of a healthy diet, urging people to take advantage of the numerous health benefits berries have to offer.
For more information on how to incorporate berries and other fruits and vegetables into a healthy diet, visit the campaign’s website at www.ilovefruitandvegfromeurope.co.uk.