There has been a sharp increase in searches for rent caps in England, with rising demand for stricter rental controls amid the ongoing cost-of-living crisis. According to recent data from Capital Letters, the average monthly search volume for rent caps across the country rose by over 86% between November 2023 and October 2024 compared to the previous year.
In 2022-23, England saw an average of 1,900 searches per month for rent caps. However, by 2023-24, this figure surged to 2,900, highlighting a growing concern among the public for affordable housing options. The search interest has varied significantly across different regions, with some areas seeing dramatic increases in demand for rent control discussions.
Staffordshire led the way with a notable 400% increase in searches for rent caps, followed closely by Somerset, Surrey, and the West Midlands, each of which saw a 300% rise. Other regions, including Norfolk, Northamptonshire, Oxfordshire, and West Yorkshire, experienced a 200% jump in searches, reflecting a widespread interest in rental reform.
The data also reveals areas where interest in rent caps appears to be lower. In contrast to the regions with significant increases, some areas saw no change or even declines in searches. Wiltshire, for instance, recorded a sharp 50% decrease, while Cheshire and Merseyside saw declines of 25% and 28.57%, respectively.
The trend of increased searches is linked to growing concerns over the affordability of housing, as many individuals and families struggle to keep up with rising rent costs. The surge in search activity suggests that many are seeking solutions, such as rent caps, to address what is seen as an unaffordable housing market.
In Wales, the rise in interest was even more pronounced, with a staggering 1,200% increase in searches for rent caps between November 2022 and October 2024. Scotland also saw a significant jump, with searches doubling by 100%. However, Northern Ireland saw a slight decline of 18.75%, with 260 searches recorded compared to 320 in the previous year.
Steven Strachan, spokesperson for Capital Letters, commented on the growing trend: “The Housing (Scotland) Bill, which is currently progressing through the Scottish Parliament, is expected to have a substantial impact on the rental market. While the bill pertains specifically to Scotland, its provisions—such as enhanced tenant rights, rent controls, and measures to prevent homelessness—may inspire broader discussions and influence housing reforms across the UK.”
As the Housing Bill advances, with key provisions designed to enhance tenant protections and introduce rent controls, it is expected to attract significant attention from tenants and landlords across the UK. The ongoing reforms in Scotland are likely to be closely monitored, particularly in light of the growing demand for rent caps elsewhere in the UK.
For now, the increased search interest for rent caps signals a public desire for greater affordability and security within the rental market, which could shape future housing policies in the UK.