Aura, a leading innovator in smart photo frames, has announced the launch of its largest WiFi-connected frame, Walden, now available in the United Kingdom. With a 15-inch high-definition, anti-glare display and sleek design, the frame is aimed at helping users easily display cherished memories, whether on tabletops or mounted on walls. This larger model follows a successful debut in the US and is priced at £299, available through auraframes.com and retailers such as Currys and Argos, with an Amazon launch expected later this month.
Walden, described as a “perfect gift” for the holiday season, allows users to upload and share unlimited photos and videos from their phones directly to the frame using the Aura app. The innovative feature also enables friends and family from anywhere in the world to contribute photos, making it an ideal way to keep loved ones connected.
Bringing Photos to Life
The Walden frame, part of Aura’s growing range of WiFi-connected frames, combines technology and design in a way that feels more like home decor than a tech gadget. With its slim ink black bezel and paper-textured matting, the frame is designed to blend seamlessly into any home, allowing photos to take centre stage. It can be placed on a tabletop or mounted on the wall, and its auto-rotation feature ensures that photos are displayed correctly whether the frame is in portrait or landscape mode.
Scott Chapps, Aura’s Chief Creative Officer, explained the philosophy behind the design. “Most people choose picture frames based on their design and how they fit within their homes or gallery walls – a digital picture frame should be no different,” he said. “Walden was thoughtfully designed to mirror what you’d expect from a traditional frame. We wanted it to be ‘quiet tech’ where the photos themselves are the primary focus.”
Features and Functionality
Walden’s standout feature is its 15-inch diagonal display (equivalent to a 9×12-inch photo) with a resolution of 1600×1200. The full HD screen is individually calibrated for brightness, contrast, and colour to ensure that photos appear natural and vibrant, mimicking the look of printed images. The frame also has ambient light sensors that adjust the brightness of photos during the day and turn the display off at night for energy efficiency.
Additionally, Walden’s aspect ratio of 4:3 matches that of most smartphone cameras, ensuring that photos fit naturally without distortion. The app also offers both smart cropping and manual cropping options, allowing users to adjust how images appear on the frame.
For those considering Walden as a gift, Aura offers a personalised option where users can pre-load the frame with photos before it is delivered. This feature makes it an ideal present for families wanting to share memories without needing to worry about setup.
Expanding Globally
With the UK launch, Walden is now available in the UK, US, and Canada, further expanding Aura’s presence in the smart frame market. Aura frames are known for their focus on quality, design, and ease of use, and the new Walden model is expected to be a popular choice during the holiday season.
For more information, visit auraframes.com or find Walden at selected UK retailers.