Let’s face it – for literally hundreds of years, horse racing was associated with only the richest people in society – the aristocrats, the wealthy elite – and, of course, the royals – with our late Queen Elizabeth being a huge fan of racing.
All the biggest events like Royal Ascot, the Epsom Derby, and the Cheltenham Festival were just really seen as exclusive gatherings where the well-heeled got together to spend a few pennies betting on the horses, checking out the Gold Cup odds and seeing if they could win even more money to add to their already overflowing coffers.
However, in recent years, the sport has changed a lot – and it’s now a lot more accessible to people from all walks of life. Because of technological advancements, affordability, and more effort to market the sport towards all different people, it’s now something that everyone can enjoy, whether you watch it, bet on it – or even actually become a part of it!
More Affordable Access to Racecourses
One of the biggest changes in horse racing is the fact that it’s a lot more affordable to go to race meetings these days. While there are still some high-end enclosures that are there to cater to the affluent, general admission tickets are usually pretty reasonably priced, which means that even whole families and casual fans get to enjoy a day at the races without breaking the bank.
Lots of racecourses have also started to offer discounted tickets for students, seniors and early bookings, so it’s never been easier to experience the excitement of the races.
More Betting Options Than Ever
Betting on horse racing used to just be for the rich people, but because there are lots of betting sites now, it’s a lot more accessible for everyone. With online betting being much more available now, you won’t have to visit a bookmaker in person, so you get to place whatever bet you want from the comfort of your own home.
There are also lots of low-stake betting options now, so you get to place various bets without risking too much money. You’ll also be able to access various free bets and promo offers and even mobile apps that make it even more accessible, so horse racing betting is an experience that casual fans as well as serious punters get to enjoy.
TV and Streaming
TV coverage and online streaming services have also played a role in bringing horse racing to the masses. Some huge broadcasters – like ITV Racing and Racing TV, cover some of the biggest events for free, so anyone can watch from home without spending a penny.
Moreover, there are plenty of streaming services – many offered by bookies and racing websites, that let fans follow the various races live, no matter where they are. Because it’s now so widely available to watch, anyone can enjoy it – and it’s not only for the upper class anymore.
Big Festivals and Themed Race Days
Racecourses have also made a conscious effort to try to attract different types of people – by doing things like hosting themed race days and festivals that appeal to everyone. There are events like Ladies’ Day, family fun days, and even music-themed races that bring in huge crowds – and even those people who might not have even considered a day at the horses before. These occasions can be really cool and appealing… a blend of entertainment, fashion, and of course, sport – creating an atmosphere where everyone’s welcome, from huge racing fans to first-time visitors.
A Community Sport
Then, we’ve also seen a rise in racehorse ownership syndicates. It used to be that only the seriously wealthy could own a racehorse – but syndicates mean that now groups of people can share the costs of ownership. You won’t even have to spend that much money and you can experience the thrill of ownership, get regular updates on your horse, visit the stables, and even see your horse in action.Although some still see it as a sport for the elite, there is no doubt that it’s more accessible than ever. You don’t have to wear Dior and spend hundreds on a ticket to the Royal Box – you can sit back, watch it on TV and win a bit of money with an online bet. You can even feel what it’s like to be an owner, just like the late Queen herself!