Fundraising has always played a role in society, but today it has become more than a charitable act — it’s part of our culture, our identity, and even our social standing. From local community events to international campaigns, this generation has embraced giving back as a defining value.
Fundraising as a Cultural Movement
Whether through fun runs, online challenges, or silent auctions, fundraising has woven itself into the fabric of modern life. Supporting causes is no longer confined to special occasions — it’s an ongoing expression of who we are and what we believe in.
Thanks to social media and digital platforms, charitable giving is more visible and accessible than ever before. People proudly share their fundraising efforts online, inspiring others and turning generosity into a shared cultural experience.
The Rise of the Silent Auction
Silent auctions, once a feature of black-tie charity dinners, are now part of the digital age. Platforms like BIDAID have revolutionised the model, taking it online and opening it up to a global audience. From rare sports memorabilia to once-in-a-lifetime experiences, auctions create excitement and engagement while raising significant funds for charities.
This seamless blend of technology and tradition appeals to today’s fundraising-conscious generation, one that values both community impact and memorable experiences.
A Generation That Cares
Jamie Baulch, Olympian and owner of charity silent auction company BIDAID, explained:
“We are living in the most fundraising-conscious generation ever. People want to support causes not just because it’s the right thing to do, but because it’s become part of who they are. Silent auctions give them an exciting way to engage, to own something meaningful, and to know their support is making a real difference.”
Looking Ahead
As this culture continues to grow, platforms like BIDAID are ensuring that charities have the tools they need to connect with supporters in innovative ways. By combining technology, engagement, and impact, silent auctions are proving to be the perfect match for a generation defined by its commitment to giving back.
Fundraising is no longer an afterthought — it’s central to how this generation builds communities, creates impact, and defines its place in the world.