A recent study has revealed that Elon Musk is the most searched CEO globally, far surpassing his peers in terms of online curiosity. Conducted by online trading experts InvestinGoal, the research utilised Google Keyword Planner data to analyse the average monthly search volume for prominent entrepreneurs.
Global Curiosity in Business Leaders
The study began by compiling a list of over 300 notable CEOs and examined five common search terms related to entrepreneurship. By calculating the average monthly search volume for each business leader over the past year, the researchers ranked them from highest to lowest.
The Top 25 Most Searched Entrepreneurs
- Elon Musk: The SpaceX and Tesla CEO dominated the list with an average of 10,754,200 monthly searches. Musk’s high-profile activities, including his $44 billion acquisition of Twitter and his promotion of cryptocurrencies, have made him a significant online presence, particularly in the USA and UK.
- Bill Gates: The Microsoft co-founder was the second most searched entrepreneur, with an average monthly search volume of 2,079,675. Gates remains a figure of immense public interest due to his philanthropic efforts and his enduring influence in the tech industry.
- Jeff Bezos: The Amazon founder and former CEO secured the third spot with 1,998,241.7 monthly searches. Despite trailing behind Musk and Gates, Bezos continues to attract substantial attention, especially in the USA and UK.
- Mark Zuckerberg: With 1,698,675 average monthly searches, the Facebook CEO ranked fourth. Zuckerberg’s involvement in social media and technology keeps him in the public eye, particularly in the USA.
- Bernard Arnault: The LVMH founder is the most searched CEO in the fashion industry, with 1,287,511.7 monthly searches, placing him fifth overall.
- Warren Buffett: The Berkshire Hathaway CEO amassed 1,190,466.7 monthly searches, making him the top entrepreneur in the finance and investment sector.
- James Gunn: Known for his work in television, the filmmaker and DC Studios co-CEO had 782,695 monthly searches, ranking seventh. His popularity is notably high in the USA.
- Sundar Pichai: The CEO of Alphabet Inc. and Google averaged 730,423.3 monthly searches, placing him eighth. Despite his global influence, Pichai did not rank among the top five technology entrepreneurs in the USA or UK.
- Giorgio Armani: The famed fashion designer had 637,450 monthly searches, securing the ninth position.
- George Soros: With 583,143.3 monthly searches, the philanthropist and businessman ranked tenth, making him the last entrepreneur to exceed 500,000 monthly searches.
Other notable names in the top 15 include Apple CEO Tim Cook, Spotify CEO Daniel Ek, Google co-founder Larry Page, Alibaba founder Jack Ma, and Kering CEO François-Henri Pinault.
Average monthly search volume (Top 25 – globally)
| Rank | Entrepreneur | Average Monthly Search Volume |
| 1 | Elon Musk | 10,754,200.0 |
| 2 | Bill Gates | 2,079,675.0 |
| 3 | Jeff Bezos | 1,998,241.7 |
| 4 | Mark Zuckerberg | 1,698,675.0 |
| 5 | Bernard Arnault | 1,287,511.7 |
| 6 | Warren Buffett | 1,190,466.7 |
| 7 | James Gunn | 782,695.0 |
| 8 | Sundar Pichai | 730,423.3 |
| 9 | Giorgio Armani | 637,450.0 |
| 10 | George Soros | 583,143.3 |
| 11 | Tim Cook | 412,382.5 |
| 12 | Daniel Ek | 404,370.8 |
| 13 | Larry Page | 404,149.2 |
| 14 | Jack Ma | 359,350.8 |
| 15 | François-Henri Pinault | 347,709.2 |
| 16 | Jack Dorsey | 323,131.7 |
| 17 | Jerry Jones | 300,398.3 |
| 18 | Peter Thiel | 258,681.7 |
| 19 | Larry Ellison | 230,054.2 |
| 20 | Ray Dalio | 215,842.5 |
| 21 | Susan Wojcicki | 210,405.0 |
| 22 | Phil Knight | 203,500.0 |
| 23 | Satya Nadella | 198,060.8 |
| 24 | Adam Neumann | 197,630.0 |
| 25 | Steven Bartlett | 183,800.0 |
Industry-Specific Insights
- Sports: Dallas Cowboys owner Jerry Jones was the most searched sports-related entrepreneur, ranking 17th globally.
- Businesswomen: Former YouTube CEO Susan Wojcicki was the most searched businesswoman globally, with over 210,000 average monthly searches.
- UK Specific: Steven Bartlett, host of “The Diary of a CEO” podcast, ranked 25th globally but significantly higher in the UK. Bartlett was the second most searched entrepreneur in the UK, trailing only behind Musk.
Commentary from InvestinGoal
Filippo Ucchino, CEO of InvestinGoal, commented on the findings: “As some of the most powerful people globally, world-renowned CEOs impact society in many ways, often due to their wealth. It is understandable that the public is deeply interested in their lives and backgrounds. This research offers a fascinating insight into the extent of that curiosity.”
Conclusion
Elon Musk’s prominence as the most searched entrepreneur reflects his widespread influence and public interest. The study highlights the diverse fields in which these business leaders operate, from technology and finance to fashion and sports, demonstrating the broad appeal and impact of their careers.
For more information, visit The entrepreneur’s people are ‘most curious’ about | InvestinGoal.