The UK’s leading nutritionally enriched milk drink, Nurishment, is set to launch a new no-added-sugar range, featuring two additional flavours. In celebration of this launch, the brand is initiating a nationwide search for 15 taste testers to sample the new drinks before they hit the shelves.
Nurishment has been a staple in the UK for over 40 years, known for its nutritious benefits and distinctive canned packaging. Each drink is a rich source of protein and calcium, containing 13 essential vitamins and minerals. This new venture marks the first time Nurishment will offer a selection of no-added-sugar drinks, packaged in new 330ml bottles. The range will include four of the original flavours—strawberry, chocolate, vanilla, and banana—alongside two new additions: hazelnut and coffee.
The new no-added-sugar collection maintains the same level of vitamins and minerals as the original range, with 17.8 grams of protein per portion. Despite the absence of added sugar, Nurishment assures that there has been no compromise on taste. The brand aims to continue providing a nutritious and enjoyable pick-me-up drink.
Dorota Dziedzic, Brand Manager for Nurishment, expressed excitement about the launch: “Nurishment’s no-added-sugar range meets the expectations of consumers for nutritionally enriched drinks that are still packed full of goodness and flavour. Our new range is enriched with the same amount of minerals and vitamins as Nurishment Original and even though there is no added sugar, we have not compromised on taste. The new selection is as tasty as the Original.”
Dziedzic highlighted the significance of the new flavours: “We are thrilled to enlarge our range with two new no-added-sugar flavours—Hazelnut and Coffee. We have polled our Nurishment fans, and they said they were looking for more ‘modern’ flavours that suited more sophisticated palates, which has led to the launch of the hazelnut and coffee flavours. Coffee is one of the most widely consumed drinks in the UK, so we thought it was about time we got in on the act!”
To complement the product launch, Nurishment is running a campaign to find 15 taste testers. Dziedzic commented on this initiative: “We thought that it would be great to launch the new brand with a nationwide campaign to find 15 taste testers to give us genuine feedback on the no-added-sugar Nurishment and new flavours. We can’t wait to hear what they think.”
The launch and taste tester search align with Nurishment’s summer billboard and radio campaign, which emphasises the affordability and revitalising benefits of the milk drink. The campaign tagline, “Smash 3pm You with that 10am Vibe,” aims to resonate with consumers seeking a nutritious energy boost.
Billboards featuring the new range will be displayed at key locations across London. Simultaneously, radio listeners tuned into Capital, Heart, Greatest Hits, and Kiss in London will hear the campaign’s messaging, ensuring widespread awareness.
The no-added-sugar range in six flavours will be available in 330ml bottles at selected independent stores. For more details on how to become a Nurishment taste tester, interested individuals can visit Nurishment’s Instagram page, @nurishment.uk.
This new no-added-sugar range represents a significant step for Nurishment as it continues to innovate and cater to evolving consumer tastes. With the introduction of the hazelnut and coffee flavours, Nurishment is poised to attract a broader audience looking for modern, sophisticated options in their nutritional drinks.
For more information, and to participate in the Nurishment Taste Tester Competition, visit Nurishment’s Instagram page or visit www.nurishment.co.uk.