A Birmingham-based marketing agency is expanding its efforts to support the city’s tech startup ecosystem by appointing a new Head of Client Growth. Digital Glue has hired Lee Clark, a seasoned entrepreneur and former tech founder, to take on the newly created role. His mission will be to guide startups and scale-ups through the crucial phases of growth, helping them overcome common barriers to success.
Clark brings a wealth of experience to the role, having navigated the complex world of startups himself. As a former founder of Oaktree, and a key player in the fundraising efforts for GivePenny, he knows firsthand the challenges tech businesses face. Reflecting on his new role, Clark said: “As someone who has been through the highs and lows of the tech industry, I understand the perseverance it takes to keep a startup alive. However, it’s not just about resilience – it’s about having a clear roadmap. At Digital Glue, we aim to provide that strategic guidance, so businesses can not only survive but be ready to leap when opportunities arise.”
Digital Glue’s decision to hire Clark is part of its broader effort to support the West Midlands’ rapidly growing tech sector. Birmingham is gaining a reputation as one of the UK’s leading tech hubs, attracting investment and fostering innovation outside London. The region’s growth has been driven by initiatives like TechWM, and Clark’s new role is seen as a way to bolster this success further. With a staggering 90% of startups failing to reach their potential, Digital Glue is committed to offering practical, data-driven marketing strategies to help businesses thrive.
Clark’s own entrepreneurial journey began in 2008 when he bootstrapped his first business, which quickly grew into a company of over 20 employees. Learning the ropes of business while running his own is an experience that many startup founders can relate to. His success in raising venture capital and exiting from his business provides him with invaluable insights into the challenges tech startups face, especially when it comes to securing investment.
Partnering with Digital Glue’s marketing experts, Clark will help businesses create impactful pitch decks, develop competitive messaging, and implement marketing strategies that drive growth. Unlike many agencies, Digital Glue’s leadership now includes a former tech founder, providing a unique advantage for their clients.
Digital Glue has already forged strong partnerships with organisations like Midven and FundingHero, reflecting their commitment to empowering entrepreneurs. The agency aims to help Birmingham’s tech startups and scale-ups by providing them with the tools they need to grow and succeed in an increasingly competitive market.
As Birmingham continues to establish itself as a global tech powerhouse, fostering a thriving startup ecosystem is essential to the region’s success. With Clark at the helm of its client growth efforts, Digital Glue hopes to play a pivotal role in helping local startups overcome the odds and achieve their potential.
For more information, visit Digital Glue’s website or connect with their team to learn more about how they support tech startups in the region.