Fenwick Newcastle has officially unveiled its newly transformed Beauty Hall, now the largest of its kind outside London. Spanning an impressive 26,000 sq ft, the reimagined space showcases the retailer’s commitment to creating an innovative shopping experience that elevates beauty retailing.
The new Beauty Hall features two enlarged atriums and a striking 50-foot-long fragrance bar, complemented by 56 feet of facade windows overlooking Northumberland Street. The floor boasts over 1,600 sq ft of terrazzo flooring, offering a luxurious shopping environment for beauty enthusiasts.
With an extensive selection of 163 brands, including 38 fragrance labels, the Fenwick Newcastle Beauty Hall has become a veritable oasis for beauty aficionados. The hall caters to a wide array of beauty needs, encompassing makeup, skincare, contemporary and couture beauty, niche and prestige fragrance, hair, nails, brows, and skincare services. A total of 23 new beauty counters have been added, along with a unique fragrance edit concept, enhancing the shopping experience for customers.
Fenwick Newcastle offers exclusive access to sought-after brands that are otherwise unavailable in the region. Customers can discover city-exclusive brands such as Hourglass, Charlotte Tilbury, and Le Labo, while regional exclusives include Chantecaille, Guerlain’s premium L’Art Matier Fragrances, and the Orchidee Imperiale skincare range, among others. This impressive selection provides a distinct advantage for beauty shoppers in the North East.
In addition to a diverse range of products, the Beauty Hall features a curated menu of pampering services. Customers can indulge in manicures, blow-drys, brow shaping, lash extensions, facials, and makeup appointments, all offered within five dedicated beauty treatment rooms. For those celebrating life’s special moments, bespoke wedding scent consultations and fragrance engraving services are also available, adding a personalised touch to favourite scents.
Hazel Ayers, Director of Buying & Merchandising at Fenwick, expressed her pride in the transformation of the Beauty Hall. “We are proud to unveil the transformation of our Fenwick Newcastle Beauty Hall, making it the UK’s largest beauty hall outside of London,” she stated. “This has been three years in the making, with absolute dedication to detail, working alongside brilliant beauty brand partners and my talented Fenwick team. The reimagined Beauty Hall demonstrates the continual evolution of the Fenwick in-store customer experience, offering an unrivalled edit, innovative new products and brands, and expert beauty services.”
To celebrate the launch, Fenwick has organised a week of exclusive experiences and events as part of its beauty campaign, “Beauty with Bite.” Running from October 10 to 16, the campaign invites customers to immerse themselves in product discoveries and expert insights designed to transform their beauty routines. Throughout the campaign, Fenwick’s stores, website, and social channels will serve as a hub for beauty innovation, with the refurbished Newcastle Beauty Hall at its core.
As Fenwick Newcastle opens its doors to this extensive Beauty Hall, beauty enthusiasts are encouraged to explore the new offerings and find their next favourite beauty products in this state-of-the-art space.