Takeaway meals are a regular indulgence for many Brits, but an alarming number of customers are finding that their orders often miss the mark. With 70% of UK consumers reporting a “takeaway fail,” the most common issues include cold food, soggy dishes, and missing items, leaving many unsatisfied with their delivery experience. According to recent statistics, the average cost of a takeaway is £21, yet half of consumers feel it simply isn’t worth it.
The frustration around subpar takeaway service has reached a tipping point, with 25% of people feeling deeply disappointed and 23% extremely frustrated when their order falls short. Late deliveries, cold food, and missing items are the top complaints, highlighting the need for more reliable alternatives in the growing takeaway market. In response, Thai ready-meal brand Kitchen Joy has teamed up with TV personality Gemma Collins to launch the #FixMyOrder campaign, offering a solution to the nationwide takeaway woes.
This February, Kitchen Joy will give away 5,000 free Thai Fakeaway meals to help soothe the frustrations of takeaway lovers across the UK. The campaign aims to provide an authentic Thai meal experience without the usual delivery issues. Available in Tesco stores nationwide, Kitchen Joy offers a range of restaurant-quality Thai meals that can be microwaved in just eight minutes, allowing consumers to enjoy a quick and satisfying fakeaway at home. The meals come in ‘takeout’-inspired packaging, making it easy to recreate the takeaway experience without the usual letdowns.
Kitchen Joy’s new range includes six enticing flavours that are made using traditional Thai ingredients, fresh herbs, and spices. The options available are: Tom Yum Chicken with Noodles (320g / 477 kcal), Sweet & Sour Chicken with Jasmine Rice (350g / 473 kcal), Spicy Sesame Chicken with Noodles (320g / 404 kcal), Thai Red Chicken Curry with Jasmine Rice (350g / 474 kcal), Thai Green Chicken Curry with Noodles (320g / 459 kcal), and Chicken Panang Curry with Jasmine Rice (350g / 512 kcal).
Gemma Collins, who is helping to launch the campaign, said: “We’ve all been there – waiting for a takeaway to arrive only to be disappointed with cold or missing food. This February, let’s make sure we all enjoy the tasty fakeaway we deserve!”
The #FixMyOrder initiative is aimed at addressing these frustrations head-on. Kitchen Joy is stepping in to provide a delicious and reliable alternative that ensures customers can still enjoy their favourite Thai dishes without any of the usual delivery frustrations. To get a free meal, consumers can sign up for the promotion and get a taste of authentic Thai cuisine at no cost. The offer is available while stocks last, and Kitchen Joy is keen to make sure everyone can enjoy their fakeaway experience with no compromise on quality.
The Kitchen Joy range is now available in Tesco stores nationwide, offering consumers an easy and delicious solution to their takeaway woes.