Two Indonesian personal care brands, Kahf and Wardah, played a key role in this year’s Open Iftar London, held at the historic Guildhall. The event, organised by the Ramadan Tent Project, brought together 750 Muslims from diverse backgrounds for an evening of spiritual reflection, unity, and cultural exchange.
Among the distinguished guests were the Indonesian Ambassador to the UK, H.E. Desra Percaya, City of London Police Commander Umer Khan OBE, and Lady Mayoress Florence King. Their attendance underscored Indonesia’s growing role in global cultural events and the importance of such gatherings in strengthening international ties.
Kahf, a men’s personal care brand under ParagonCorp, contributed to the evening by introducing a panel of prominent Muslim figures. These included social media influencer Waseem’s Way, award-winning men’s hair educator Josh Lamonaca, and Indonesian AI and data science expert Jihar Gifari. Their presence highlighted the connection between self-care, faith, and professional success, reinforcing the idea that personal well-being is an integral part of a balanced life.
For Kahf, this marks its second consecutive year at Open Iftar London, reinforcing its commitment to engaging with the global Muslim community. The brand has been expanding internationally and sees events like this as an opportunity to showcase how Indonesian businesses can thrive in the personal care and lifestyle sectors worldwide.
Speaking at the event, Irfan Rafi, a Kahfbro representative, said: “Kahf’s participation in Open Iftar London 2025 is about more than just presence at an international event. It is part of our mission to inspire modern Muslim men to embrace self-care in a way that aligns with their spiritual values. Through the #PejuangBerKahf spirit, we hope to continue making a meaningful impact on the global Muslim community.”
Wardah, another ParagonCorp brand, also brought a message of empowerment and faith to the event. The brand introduced Aisha Rizqy, an education content creator, who shared her insights on personal development and faith-based learning.
A key highlight of Wardah’s participation was the introduction of its Qur’an Scholarship Programme. Designed to encourage a deeper connection with the Qur’an in daily life, the initiative has already attracted over 7,000 applicants. The programme aims to serve as a source of inspiration, supporting Muslims in their spiritual journeys.
Wardah’s presence at Open Iftar London reinforced its philosophy that goodness transcends geographical boundaries. The brand’s campaign, #MenangkanLangkahKebaikan (Champion the Path of Goodness), invites individuals to embrace positivity and spirituality in their lives, regardless of where they are in the world.
As Open Iftar London continues to grow in prominence, the participation of brands like Kahf and Wardah highlights the increasing role of international companies in cultural and religious events. Their involvement not only promotes Indonesian businesses on a global stage but also reinforces the shared values of faith, self-care, and community that connect Muslims worldwide.