As Team GB garners accolades at the Paris Olympics, including a gold medal from Tom Pidcock in mountain biking and a silver from Anna Henderson in the cycling time trial, the UK is poised to embrace the cycling craze once more. With an anticipated 3 billion viewers tuning in over the 17 days of the Games, the Association of Cycle Traders predicts a significant surge in bicycle sales. However, new research highlights a challenge: 23% of 55-year-olds have abandoned cycling due to the physical demands it places on their bodies.
To address this, Swytch Technology, a leading developer in e-bike solutions, has introduced the Swytch GO kit. This innovative product offers a solution for those wishing to rekindle their love for cycling without the physical strain. The GO kit can be fitted to almost any conventional bike, transforming it into an e-bike and making cycling more accessible and enjoyable.
The Swytch GO kit features advanced battery technology akin to Swytch’s other products but boasts a simplified design for ease of use. The kit includes a 250W front wheel motor and pedal sensor and is mounted using a Velcro strap system. It offers increased range options from 20 to over 60 miles, catering to a variety of cycling needs. Available for pre-order at £299 or for immediate purchase at £599, the Swytch GO kit is a more affordable alternative to the market average of £1500. Additionally, a payment plan of £28 per month is offered to make it accessible to a broader audience.
Oliver Montague, CEO and co-founder of Swytch, shared key tips for cyclists to enhance their experience:
- Pack the Right Kit: Even if the weather forecast predicts dryness, it’s wise to carry a compact waterproof, a bike pump, spare inner-tubes, and basic tools. Don’t forget sunscreen.
- Bring Essentials: For rides lasting over an hour, pack water and snacks. These not only keep energy levels up but also serve as motivators.
- Ride at Your Own Pace: Avoid feeling pressured to keep up with faster riders. The Swytch GO kit can help maintain pace and ease the strain.
- Plan Your Route: To avoid getting lost, either bring a map or plan your route ahead of time.
As the weather improves, more individuals are returning to cycling to enjoy its benefits. However, data shows that 25% of people cite age or fitness levels as barriers to physical activity. The Swytch GO kit addresses this issue by converting conventional bikes into e-bikes, making cycling less physically demanding while still providing a robust workout. With up to 250 watts of power, the kit assists in overcoming hilly terrain, making cycling easier and more enjoyable.
Montague emphasised that cycling should be accessible to everyone, not just the fit and active. “E-bikes transform cycling into a less strenuous activity, making it a breezy and enjoyable part of daily life. Our research underscores the mental health benefits of cycling, alongside its physical advantages.”
The Swytch GO kit allows users to reach speeds of 20mph and climb gradients of up to 30% with minimal effort, burning 70% of the calories compared to traditional cycling. This innovation makes it easier for people to incorporate exercise into their routine without the full physical strain often associated with cycling.
As Team GB’s success at the Olympics reignites public interest in cycling, the Swytch GO kit offers a practical solution for those looking to re-engage with the sport in a more manageable way. With the added benefit of contributing to improved mental health and fitness, this e-bike conversion kit is set to revolutionise the way people approach cycling.