VitrA Tiles, under the umbrella of the Eczacıbaşı Tiles Group, has earned a Red Dot Design Award for 2025 with its CementEra series. Celebrated in the ‘Product Design’ category, the range was recognised for its seamless blend of modern styling and practical application. The Red Dot Awards are a hallmark of excellence in the global design arena.
Contemporary charm meets classic materials
Drawing inspiration from concrete’s utilitarian charm, CementEra brings an urban sensibility to interiors. Its minimalist surfaces and contemporary palette—including light greige, dark greige, light grey, and dark grey—strike a balance between warmth and coolness.
Two decor styles accompany the range, adding sophistication and movement to the neutral base tones. Available in sizes such as 60×60, 60×120, 120×120, and 120×280 cm, the series supports a broad scope of design possibilities. The 120×120 cm mix decor tile features organic patterns enhanced with a shiny glaze, achieved using a precision printing method.
A global honour from seasoned design professionals
Since 1955, the Red Dot Award has celebrated visionary design across sectors. In 2025, a panel of 43 judges from 21 nations assessed entries from over 60 countries. CementEra stood out for its refined aesthetics and purposeful design, earning a distinguished place among this year’s winners.